New Flag Day Approach By Jamiyah Singapore
Jamiyah Singapore’s Annual Flag Day saw an unprecedented approach in soliciting donations yesterday, 14th December 2016. For the first time ever, members of the public were able to donate using their Ez-Link card in addition to the traditional method of putting coins into metal tins. This initiative is a collaboration between Jamiyah Singapore, CEPAS Ez-Link and Donorbox Pte Ltd, a company that provides an online fundraising software.
“The Donorbox Flag Day app is based on the ‘tap-and-go’ concept, so that a donation can be completed in 5 seconds. It is fast, cashless and highly mobile – and is very much in line with the direction of the smart nation initiative. For the organisation, it is definitely a lot more efficient since there is no need to manage the logistics of distributing donation cans, collecting them back, and counting coins. For donors, paying with their EZ-Link cards is probably more convenient than having to rummage their bags or pockets for loose change.” explainedMr Steven Tan, Managing Director of Donorbox.
Some 200 staff and volunteers participated in the activity, with the collection point located island wide including Jurong East, Admiralty, Bedok, Bishan and Bugis MRT station.
Dr Mohd Hasbi Abu Bakar, President of Jamiyah Singapore shared, “Flag Day is important to Non-Profit Organisations like Jamiyah as the running of our services for the less privileged depends on the proceeds. However, we also want to make donating as convenient as possible for the donors. Technology is certainly helping us achieve this progress.”